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With rising free apps, one must wonder if there is any money in development. Well there are many success stories with more than sheer part of luck. Find out why app development is far from saturation.

It is often argued that mobile app development is more like a trend that will decline in the coming years. These self-appointed experts say that the whole application world is little too exaggerated and soon we will come to realize this. If even some percentage of these claims is true, is it sensible to invest in app development?

Believe it or not, applications are the new world of knowledge, interaction and entertainment. It all started with iPhone development service some years back. Applications were launched and people understood how these little pieces can make big differences in the way they can customize the device. After that, Androids came in and now their app store has almost the same number of apps as Apples store. As a matter of fact, Windows phones also have their own app store. Mobile app development is certainly a good option for the following reasons.

The first thing that criticizers question is about the money flow. They say that with the increasing number of free apps, is it even possible to fuel in development? Well, the good news is that the free applications are what bring revenue to businesses. Users download the free version and if they like it, subscription or paid version is always an option. In fact, there are three times more paid apps on Apples store than free ones so chances are that user would come to a paid app first. As far as Android and Windows phones are concerned, free apps will be limited to an extent.

Although, nobody intentionally started it, mobile app development is one of the better ways to customer-retention. Applications provide you that reach to the customer and it allows customers to reach you anytime too. Whether you offer products or services, app development always brings its advantages on the table. From customer support to online purchase, applications fetch some solid revenue and customer-satisfaction.

If we talk about the sustainability of free apps, advertising is just an aspect to it. There is much more to Android, Windows and iPhone app development service that allows engaging the customer. From feedback to participation, you can get it all done through app. If you compare the costs of doing it in the real world, the feasibility of application would still be high.

Given that someone has your app in the phone, he or she is going to look at it several times a day. Branding is one of the most basic needs of the businesses which dont happen overnight. Mobile app development helps establish your brands among the consumers. It can certainly be a cost-effective way till you are ready to hire professional branding experts.

Have a new product or offer? What can be a better way of sharing it than through the notification on app? If the users like your app, they are most likely to at least check what you are offering. It isnt a bad way of increasing sales.

Kitty Perry is a kind of iphone app developer who is also into his own business of developing apps. He understands market needs especially those associated with core app development in Australia. Requirements are changing quickly but that does not mean its the death of iPhone app development. In fact, there is more coming up.

The rise of Big Data and the demand for applications with a much more personal touch has sparked a growth in data driven applications. Data is becoming an integral part of many businesses and there is an increasing need for both operational and analytical data. The concept of data-driven applications has really emerged recently and proven to be very useful in services such as IFTTT and Zapier where the outcomes are determined by processing data in real time. Powering these data driven applications is no easy task. Developers have started to realize that the traditional relational database structure isnt ideal for data-driven applications and NoSQLdatabases are the optimal choice.

To understand why NoSQL is great for powering data-driven applications, lets first take a look at some of the different aspects or features of data driven applications.
Cross relating different entities or sets
A wide range of possible inputs
Large data sets
Importing and exporting of data
Varying workflow

As you can see, many of the features and tasks carried out by data-driven applications are based around contingency. That is, theyre not static or fixed. This creates a need for a dynamic database solution that will be able to analyze and establish connections between large amounts of data. This data will likely come from several different sources and at a very high rate of speed. NoSQL accommodates those needs and gives developers the ability to power their applications much more smoothly than they could with fixed-schema-based relational databases.

One of the biggest misconceptions about NoSQL is that its used primarily as a tool for analytics. However, the operational uses of NoSQL are what make it perfect for data-driven applications. Data-driven applications rely on real time data in order to execute commands and generate results. Because NoSQL databases are fast and able to process the data efficiently, data-driven applications fit perfectly into the capabilities of NoSQL.NoSQL should no longer be viewed as inactive and only useful for storing data. NoSQL can actively fetch data and determine a relationship which is exactly what data-driven applications are all about.

Data-driven applications also require a database that allows agile development. Unlike static applications that have set cause and effect relationships based on logic, data-driven applications are more situational. So as new relationships are added or discovered, the development process will have to be altered. Perhaps a new dataset is introduced into the application. This has to be added into the database and some minor adjustments have to be made.

Through agile development, changes to the application are able to be done on the fly so to speak. New data is constantly being added to data-driven applications which means there needs to be a continuous flow of changes and adjustments to the databases. With traditional application development strategies, any changes have to be planned out months in advance. This is not conducive to way data-driven applications operate.

There are many types of NoSQL databases that are equipped to handle the needs of data-driven applications, and many prefer to go with an open source alternative such as MongoDB because of the flexibility and ease of use offered.

Choosing NoSQL databases for data-driven applications is the wisest choice a developer can make. Fixed schemas that dont account for all the different possibilities and combinations of data stored in a database will only detract from the development process. As big data starts to take over and become even more prevalent than it already is, there will also be more data driven applications on the market. NoSQL will continue to be the database management solution of choice for developers of these applications.

Author Bio:

Matt Asay is Vice President of Corporate Strategy at 10gen, the company behind MongoDB NoSQL database. With more than a decade spent in open source, Matt is a recognized open source advocate and board member emeritus of the Open Source Initiative (OSI).

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